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Founders Tony Glebe, Mary Brown and Adam Bock have some big namezs intheir backgrounds. Bock, an instructor at the Universityy of Minnesota Schoolof Medicine, previously workesd as a consultant with Ingenix and Definitt Health, now both part of UnitedHealth Group. Glebe also workexd at Definity, as well as having client-sidwe experience at Fair Isaavc Corp. and U.S. Brown draws on a history of consumerd marketing at places such as Bayef HealthCare andCNS Inc.'s Breathe Right.
That type of experiencse will be importantas consumer-driven health care becomes more According to Minnesota Council of Healt Plans data, enrollment in consumer-driven health planes grew to 240,000 Minnesotans in '06, a 50 percent jump from 2005. Despite that, Bock said, many providerse develop products without first talking to theend "They don't start by listeninbg to consumers," Bock said. The company, baseed in Mound, began taking clients last fall and nowhas 10. It plana to work primarily withhealthy plans, health and financial services, pharmaceuticall makers and health technology organizations.
Depth Chargd studies health conditions from a consumer perspectiveat client-sponsoree sessions and reports back to the companiesx on the findings. Many different consulting firms offering their services to the healty care industry makes the fieldvery competitive, said Kyle CEO of Minneapolis-based , whicyh offers a concierge service that helps consumers navigatse their benefits options. But he said Depth Charge had a stron handto play. "I like Depth Charge's idea to go to the consumerd first," he said. "[Bock, Brown and Glebe] also have a lot of experiencedto offer.
" Founders: Mary Brown, Adam Tony Glebe Web
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