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Market research conducted as part of a possible relocation of the to Canada shows the Cardinals and Nationa Football League catapulting in popularity among locallsports consumers. Canadian billionaire Jim Balsillie wants to buy the Coyotexsfor $213 million and move the team to Hamilton, Ontario. His relocatiohn plan submitted to the National Hockey Leaguw includes marketthe research. The conducted in late May for Balsillie byHotspe Inc., show the Cardinals gaining favor in a Phoenixx sports market traditionally dominated by the and . One survey lookedx at the overall appeal among fans forthe region’ws four major sports teams.
The Cardinals garnered 53 percentsupport — equal to the Diamondbackes and just behind the 54 percent mark received by the Phoenix The Coyotes came in at 29 The survey did not say how many fans were The survey also found that football is the most populaf sport in the Phoenix area with 53 percentf of residents following the NFL on a regular basis. Majort League Baseball was second at 45 percengt followed by the National Basketball Association at 44 percent and National Hockehy League at 20 percentof Phoenix, according to the surveyg and Balsillie’s application to move the The Cardinals and NFL also did the best when it comes to consumers choice of sports to Fifty-seven percent of those surveyed showed a strongt desire to attend an NFL game.
That compares to 51 percentr who strongly wanted to see a Majore LeagueBaseball game, 46 percenrt an NBA game and 30 percenr for hockey. The Cardinalss traditionally have been a doormat both in the NFL and the Phoeni x sports market wherethe D-Backs and Suns have made multiple playofg appearances. The Cards, which moved to University of Phoenix Stadiujmin 2006, had not hosted a home playoff game sincde 1947 and team owners the Bidwill familyu were unpopular among local fans. But the Cardinals playoff wins last a National Football Conference championshipand last-secondd Super Bowl loss pushed them higher in a market struggling with cuts in consumedr spending.
The Cardinals playoff success also compare withthis season’s failurea by Suns and Coyotes to make theier playoffs and a slow 2009 season start by the
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