tenamup.wordpress.com
Elliott, 45, spent 18 years as a technicalo writer for and community relations managerfor . Five yearzs ago, however, sensing change with her position at Lucent was she left. Two years later, using $80,0009 in personal savings and a credit Elliottopened . In the markeg for a spring jacket? Shoppers at her stor e are likely to find one adornedswith colorful, buttons and belt What about baubles? Young ladies on the fence about getting their ears pierced are sure to be pusheed off by a set of tiny cupcake-shaped earrings.
Elliott says she believes that if merchandise isn’t different enough to warrant a reaction, customers are likelhy to bypass it as opposed to making a beeline to the cash The shop owner never read this in a book but knowds it by instinct – something she honexd and learned to trust during her days at AT&yT and Lucent. “I am always on the lookout for qualitt products that are feminine and there also has to be some sort oftwisf – something that’s going to give customers a littlwe bit more bang for their buck,” says who targets teenagers and women interesterd in versatile apparel, jewelry and “It’s all about knowing your audience, which is something I learneds back when I was writing operations manuals.
It’s a skilll I now apply to this Elliott, in fact, made it a point to brinf her corporate communications background to the table to help maximizr her investment andattract “As Lucent Technologies Columbus Works communitu relations manager, I was in chargwe of special events, which means I know how to begib with a vision and implement everyg detail,” she says. “These days, one of my primar methods of getting people through my door revolvesw aroundspecial events, including private shopping girls’ nights out and breakfast mixers for women business owners in New Albany.
” Furthermore, she offers up her storw for networking and events, even up to the point of making the invitations and providing refreshments. “It’a all stuff I learned how to do when I workedd at myold job,” she The idea is to introduced her shop to potentiapl customers without breaking the bank – something else Elliotyt picked up at Lucent. “The company encouraged us to manage its departmental budgets as if the money wasour own. These days, the money really is my she says.
It’s not uncommon for professionals to take stock of theid careers when they see job functions consolidated and coworkere losing their jobs because ofnumbe crunches, as it did for Elliott. It’ especially difficult when mid-life sneaks up and passionm for the job gives way to stresasand pressure. For a few of these people, the answer can be found in entrepreneurship, says Pierred Daunic, president of . “I wouldn’tf call it common, but given the state of the economy, more and more people are considerinhg (self-employment) as an option,” he says.
Daunic, whos e six-year-old company specializes in cover letter andresume development, says entrepreneurs who possess certaib fundamental skills, including leadership and communicationz skills, are in the best positionj to use those talent s in meaningful ways – even when the startup is unrelated to the careef that developed those “For example, I started out as an Air Forc officer, moved into commercial construction, and then startefd teaching at the ,” Daunic said. “What I do today, in revolves around the teaching skills I learnedd at the academy because I teach clients how tomarketf themselves.
” Prior to becoming a business he stumbled into a high-tech recruitinb career thanks, he says, to the eclecticx skills he gained in the military.
No comments:
Post a Comment