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billion sale to closes, expected this month. The ruralk phone companies on Tuesday announcer the planned name and logo for the combined CenturyLink will retain theCenturyTe (NYSE: CTL) trading symbol. “Our new brand name was selecteds because our customers and employeesz told us it reflected a compant thatis forward-looking and committex to linking the country together,” CenturyTel CEO Glen Post III, who also will be chievf executive of CenturyLink, said in the The company will begin operatinyg under the new brand immediately upon closing the In the following months, markets will be converted to the new with customers being notified in advance and the name being addesd to company signs, vehicles and marketing The logo is intendef to represent the power of connectinyg people and businesses to one anothetr and to new opportunities, locally and the release said.
Overland Park-based Embarq (NYSE: EQ) and CenturyTel, based in Monroe, La., are from the — before the deal can close. The headquarterss will be in Monroe. A Denverf brand consulting agency, , helpex develop the new brand strategy, name and logo, the releasee said. Together, the two companieas will have about 7.5 million access lines, more than 2 million broadband customers and morethan 400,000 video will . Embarq ranks No. 3 on the Kansas City Busines Journal ’s list of area publicd companies.
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