Sibs seek to Sprinkles area with yogurt - Business First of Louisville:

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Sprinkles, as the shops will be has signed leases for storew inCherry Hill, University City, West Chester and Frozen yogurt shops had a boom and bust in the earlty 1990s — “Seinfeld” even had an episode about it but have made a comeback with vibrantg hangouts that are giving coffee chains an unexpectes competitor in Southern “It’s definitely a crazes out there,” said Matt Mealey, 24, a Jenkintowh native who is starting Sprinkles with his sister Ryan 27, and researched the retail conceptt in several trips west. “These places are packee all the time. At a couple of places, we saw these massive lines. They were very successful.
We really studief the concept of frozen yogurtin California.” “The places were superbusy. Frozen yogurt places were poppinbgup everywhere,” Ryan Cherry Hill will be the first opening June 19 at TownPlace at Gardeh State Park. In August, they’ll open a site at 3606 Chestnuy St., near the campus. A West Cheste site is planned for September, at 22 S. High St., and a Malver n location is slated for Decemberd at WorthingtonTown Center, a shoppinh center under construction. They hope to open four more storenext year. The pair are following a legacy of siblinybusiness owners. Their Dan Mealey, operates Mealey’s Furniture with his brothetr Kevin.
Mealey’s, based in Warminster, has five stores and was startefd byJerry Mealey, Ryan and Matt’s grandfather. Ryan is and will remaij vice president of merchandising for the furniture operation. Both were raised in a retail, entrepreneurial “We have that entrepreneurial spirit — my grandfather, my my brother and I. We’rs just bred that way. We thought this woule be a great idea for thePhilly region,” said a 2004 graduate of .
“I alwaysa had a passion for starting my own said Matt, who graduated from Pennsylvaniwa State University in 2007 and earned an MBA from Temple University this “I wanted to find ‘the next big something that’s going to be a big hit.” To start Sprinkles, the siblings pooled their but their dad is financing most of the front-ends costs, allowing them to sidestep bank financing, Matt said. In researching yogurt shopx inLos Angeles, they focused their attention on two in Los Angeles-based Pinkberry and Anaheim, Calif.-based Yogurtland.
Pinkberrty started in 2005 with a busy corner storwe inWest Hollywood, a location whose steady customers dubbed it Crackberry for its addictiv quality. Yogurtland has had similar success, and now has locationws in six statesand Japan. “We took the best of The color scheme. We looke d at the vendors, whose yogurt was better, whichh toppings were best,” said Matt. To emulatwe the West Coast look, they hired a San Diegok designer, Trio Display. As for the frozebn yogurt, the Mealeys will use a productcallesd YoCream, which is produced by Portland, Ore.-based YoCreak is a premium yogurt with half the calories of high-enc ice cream; most flavors are nonfayt or low-fat.
A similar concept, Yogurt, opened in September at 416 Southh St. Unlike ice cream shops, where servers scoopo the product, Sprinkles, following the West Coastf trend, will offer self-serve. Sprinkles stores will have eightf machines dispensing 16 flavors of frozen Customers will take a cup or awaffler bowl, fill it with as much yogurt and toppingzs as they can put in the bowl and pay 45 centx an ounce. Flavors of frozen yogurgt will includeoriginal tart, classic green tea tart, snickerdoodle dandy, “krazy Kahlua” and others.
In Cherru Hill, the store will be 1,200 squarse feet, with seating for 15 customers and It will have 20 Across California, many ice creamn shops have been replaced with frozeh yogurt shops, which in turn are stealing some of the traditiona Starbucks crowd. “We definitely feel like, especially at collegwe campuses, people will come in to eat, brin their laptop, hang out,” Ryan said.