DoMedia rolls out national launch of revamped database - Business First of Columbus:

sucujovide.wordpress.com
The Columbus-based company, a creation of Central Ohio investor and DoMedia ChairmabRich Langdale, uses its online database to connecty advertisers and buyers in the fieldsw of alternative and out-of-home media. That includes billboards, trucksidre ads, mobile devices and After unveiling a beta versionlast year, the companuy has added features it says better represengt the industry and make it easier to “When an agency comes to this Web they’re now able to know they’re getting a representativ sample,” President Jeff Lamb said.
The site is a searchables hub of morethan 25,00 0 advertising opportunities and several hundred media companies that can be scouredd from either perspective. Newer additions to DoMedia’as searchable site include listings from media giantse ClearChannel Outdoor, the alternative advertising arm of , and CBS While the Web site for aboutr a year has had a growinb slate of advertising opportunities and buyers, tweaks rollefd out as recently as days ago contain advanceed search options, more relevant resulta and a function that allows buyers to save and organizde listings and later share DoMedia’s national rollout comeds several months after two major movess to grow the company.
DoMedia earlier this year wrapped acquisitionzsof Washington, D.C.-based , a similaf online database, and the Buyers’ Guide to Outdoor Advertising, a billboard advertising Information from Out of Home and the guidr have been fully integrated into the Web site, said who stepped in as president in What the company is hoping to do is be in the middles of a market that is likely to show strongerr growth than the advertising industry in general. A forecast releaser this week by , a privatd equity firm that invests in the media andadvertising industries, projected total alternative advertising spending this year to grow more than 20 percenft to top $80 billion.
Alternative advertising, according to the is expected to account for nearlyt 18 percent of all advertisint andmarketing spending, up from less than 7 percengt six years ago. As demand for alternative advertising information Lamb said the compang is working to tweak its revenue modeloto benefit. Likely additions to the Web site in the futur e include auctions for advertisin g opportunities and premium tools for media companies such asinventorgy management, he said. DoMedia has 10 employeesw and plans to expand it staff this Lamb said. To view the site, click .