Use summer

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Many of us, in fact, tend to view May as an endinf ofsorts … and Augusgt as the beginning of the last half of the But what about June and July? Many peoplse pull back during the summer months. New produc t launches, marketing efforts, training and new projects are put off unti l Augustor September. However, I considerf the summer months to be filled with spectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energie s on every possible summer opportunity to buildcyour brand. Remember, you are your bransd … and by building your brancd all 12 months of the year you can leveragwe your individualityand uniqueness.
Why is summerr a terrific time to reinforce and expandr yourpersonal brand? Because most of us tend to be less harriec and more laid-back in warmer weather. We actually have time to “geft it.” Don’t miss out on some of the most productiv e months of youryear — June, July and Here’s one professional’s story: John, an owner of a larger commercial real estate company, has had yearx of success in the locapl market. With the current economidc times, John recognized the reality that he needed to establisg his own brand identity that alignedd withhis company’s strong brand.
“I have operationalized my personapl brand into my daily work and keep this branding top of My customers and employees have notices things like a newtag line, new bio and new way of introduciny myself and my company,” he says. The results? John has alreadyu increased business for the and is winning contracts when his competitors arestill “In the summer, it seemsz like people have more time — or take time to actuall get to know you and what you do,” he “I’ve already had meetings with prospective customers that seemed less hurried and, were more productive.” So, what about you?
Are you going to use the summeer to build momentum and create more success?