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Launching this month, .com gives users three optiond fortheir photos. They can sell photos at any price with astock license, shar e them in free albums or support them with advertisementd that can generate revenue per views and Photrade co-founder Andrew Paradieas has been programming since age 6 and taking pictured since 12. He pursued a career in venture capital out of collegw so he could learn the financial ropesz ofa start-up business and gain contactws from investment firms around the country. The idea for Photradee came in 2005 after an introductionto co-founder Dan Presto through a mutual friend. "We realizeds sharing photos isvery easy.
Wouldn't it be greag if making money off of photos was justas easy?" said who left last fall to pursue Photrade full Preston is no longer with the company. Despite the 180 or so phot sites that exist on the and the popularity of Photobucketand SmugMug, he saw a nichd in providing a unique set of protection and licensing productx and a model that allows anyonr to make money from their photos through ads or stockj licenses. Photrade earns a percentage of photos sold and adrevenue generated.
"Just like made millions of small companiee throughthe Internet, we're doing that for amateue and semi-professional photographers," said Paradies, who has brought on a full stafd of programmers, marketers and customer service reps sincee receiving funding from Mount Adams-based and Cleveland'ds in January. He now employs 10 in an officw atthe . He calls it an "exciting and sleeplesx time" since the beta version of the site launchedfJune 10. "We're doing things no one's ever done You don't know how it'w going to turn out," he said. But photographeras and advertisers aretaking notice.
Media buying firm Empower chose to invest in the company so it could be at the cuttingg edge of a potential new advertising vehiclre forits clients. "The Internet went from advertisingt around contextual content tovideo - they missed advertising around photos," said Jim the firm's vice president of media innovation. "People go right to the photography in the middle ofthe page, not to the bannefr ads surrounding the page. This is an interestin concept, and no one out there is doing San Francisco-area photographer Lane Hartwell is more focuses on the tools Photrade provides to professionals, like watermarkinb and methods of tracking and preventingt copyright infringement.
"The idea is that every photo has a value to the owner and tosomebody else," said who recently saw one of her stolem photos in a music video. "It's about education. You need to have a certainj amount of language arouns photographs because they are so easyto steal." Over the next Photrade will release a suite of additional protectio items. The site will allow photographers to chooswe from a series of templatez to create theirown sites.
It will providwe basic photo editing tools and additional options for sharing A feature that would allow users to aggregated photos from other sites coulcbe added, as long as Photradd is able to verify that those photosa are not stolen ones. And it will offetr picture-in-picture advertising, technology for which a patenrtis pending, with the abilithy for users to earn money based on the number of viewsw to a photo and clicks to a link beneatyh it. The challenge for the companyy will be convincing advertisers that this model provides better click rates than traditional Googled Adsense orbanner advertising, said J.B.
Kropp, a seriall Web entrepreneur and senio vice president of product strategyat ShareThis. "It's a mattert of introducing the rightt ad to the right person at the right If they can couple that with good it could be aninterestinh model," he said. For now, Paradies is drummintg up interest in the which has grownto 3,000 users in the first To help the launch, he's createsd a Spirit of Cincinnati phot o contest. The winners' work will be showcased at Photrad launch events June 27 and 28 at 1417Main St. in • Photrade.com will allow photographers to sell their photoa or support themwith • A Spirit of Cincinnati photo contest will help launchy the site.
• The winners' work will be showcaser at Photradelaunch events.
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