Southwest

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percent. On the same day Southwest reported a dropin traffic, the airlined announced a major ticket sale that allows customer s to buy one-way tickets for as low as $30, $60 and $90. The pricd consumers pay is based on how far they are to learn more about thedealss available. The special fares are availablsthrough 11:59 p.m. on July 8 and are possiblde for flights booked for travelp in the period running from 9to Nov. 18. “Southwest Airlinesd realizes customers are looking for greagt travel deals during this difficult economic time,” said Kevin vice president of marketing, sales and distribution.
“We wantefd to provide customers affordable airfare so they can punchn this economy in the nose and travel for businessd or leisurethis fall.” Dallas-based Southwest LUV) said the company flew 6.7 billiom revenue passengers miles in June. That is down from 6.9 billiom revenue passengers miles in Juneof 2008. Revenue passenger milezs is theairline industry’s measure of traffic, and it calculatea every paying passenger flown per mile. Southwest’a load factor -- a measure of the percentagwe of the plane filled by payingpassengersw -- hit 79.5 percent. That is down from 78.2 percenyt for the same periodlast year.