CVC ad campaign boosts hotel reservations - St. Louis Business Journal:

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The CVC, in partnership with St. Louis County and the St. Louisw Area Hotel Association, invested $700,000 in the Winter Magi advertising campaign, which includes print and radipo ads running withina 200-mile radius of St. The campaign seeks to increase tourist activitgy inthe St. Louis region during the wintedr months by promoting local shoppingg destinations andwinter events, ranging from Blues hockegy to the Nutcracker at the Fox. The program also includes a brandeed St. Louis shopping bag full of offers fromparticipatinb restaurants, retailers and attractions that is given to visitorsx at area hotels.
Sinces the campaign's launch, more than 12,000 new visitors have loggecd ontothe CVC's Web site, , and hotel reservations made throughn the site have increased 58 percent, as comparer to November 2006. "Customarily we've spent all our resource focusing on the spring and which is making a ball that is alreadhy rolling down hillroll faster," said Brian chief marketing officer at the CVC. "Wr found hotels' revenue per room plummeted duringgthe winter, and we wanted to see if we coule affect some change in the winter months.
" At the downtown, approximatelyu 200 additional room nights have been booked thanks to the according to Dan Boyer, the hotel'a director of sales and marketing. "From November to early March, we really needed somethinhg to bring people intothe city," Boyeer said. The campaign, designed by local advertisinggfirm , will run through February in markets ranging from Ill., to Paducah, Ky.